This is an advertising-effective and successful reporting format for world destinations that has been enticing travel enthusiasts to new, unexplored destinations for years. A famous person from the German-speaking area represents these destinations in their most interesting fields such as sports, culture, nature, food, etc. The famous person is chosen together with the client and emphasis is placed on the tourist offer.
The reportage will also be placed on the YouTube channel Pointers Travel TV, which is visited daily by up to 10,000 people.
The production of this format involves 5 people from Blue planet TV production and 2 people from Pointers, video, and TV production department, who are also actively involved in the organization of production.
During the filming, the included destinations are promoted and information about the filming is placed on Pointers social networks, and in addition, they are promoted in the German-speaking markets. The destinations involved in the project are additionally promoted on the local and regional markets through the Pointers platform.